Think carefully about the issue presented in the following excerpt and the assignment below.
In business, the term “personal brand” describes how companies define themselves and differentiate their products from those of other companies. People, too, are often advised to develop a kind of personal brand or style—to make themselves stand out from other people by developing unique characteristics. Nowadays, people who want to be successful in school, at work, or in their personal relationships must emphasize their differences from their peers in the same way that companies emphasize their differences from their competitors.
Do people succeed by emphasizing their differences from other people?
Plan and write an essay in which you develop your point of view on this issue. Support your position with reasoning and examples taken from your reading, studies, experience, or observations.
2. 审题关键词：Success, Difference and similarity
正：By emphasizing difference, an individual can be distinguished from others
反：However, to achieve success, it is necessary to share some points with others
补：There should be a balance between difference and similarity